The China Startup Pulse

The elusive secret to creating killer content with Willie Chou, Co-founder and CEO of NeoNan.com

Episode Summary

In this episode Willie Chou shares with us the secret weapon that makes NeoNan the largest male fitness and lifestyle online resource in China. We also discuss whether virality is random, whether premium content is scalable and how he and his co-founder Mike Yang use gamification to engage and motivate employees.