The China Startup Pulse

Digital Marketing in China - going beyond WeChat

Episode Summary

This week we talk with local entrepreneur Natasha Fang, Founder of the upstart digital marketing agency Tolmao Group in Shanghai discussing channels beyond WeChat and which you should consider and why. One key topic was why only marketing online isn't enough. Tolmao Group promotes event marketing to grow brands and build a following offline, and Natasha shares some local knowledge on a marketers guide for multi-tier cities in China.