The China Startup Pulse

The Golden Rule of WeChat Marketing with the “Ronin of Marketing and Agency Work” Kenneth Cheung, Co-Founder at Actionable Data

Episode Summary

China is obsessed with data. But how can you access it, and leverage it to your benefit? Kenneth Cheung shines a light on how you should be using data to market yourself or your company, and shares with us the “golden rule of WeChat marketing”. From initially acquiring data to actually learning how to use it properly, Kenneth walks this integral process while talking about his work in consulting on brand management and KOL influencer marketing in China. He also talks about the power of mini-apps, the first principals of market, and much, much more! If you want to market your brand on WeChat to its maximum potential, this is a can’t-miss episode.

Episode Notes

China is obsessed with data. But how can you access it, and leverage it to your benefit? Kenneth Cheung shines a light on how you should be using data to market yourself or your company, and shares with us the “golden rule of WeChat marketing”. From initially acquiring data to actually learning how to use it properly, Kenneth walks this integral process while talking about his work in consulting on brand management and KOL influencer marketing in China. He also talks about the power of mini-apps, the first principals of market, and much, much more! If you want to market your brand on WeChat to its maximum potential, this is a can’t-miss episode.

Show Notes
1:42 Introduction 3:02 Describing China’s business ecosystem 5:11 China’s obsession with data 7:45 The process of doing a data search 11:00 Getting around closed systems 14:00 WeChat as a future platform for e-commerce 18:27 The power of mini apps 22:50 A crash course on KOLs 27:18 Lightning round questions

Feel free to leave a comment and start a conversation with us! If you have an ideal guest whom you would like to listen to, please let us know and we'll do our best to realize it!

Many thanks to our host Ryan Shuken, guest Kenneth Cheung, editor David and Geep, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website at chinaccelerator.com!