The China Startup Pulse

Zero to Hero; Wechat Hacks for User Growth; 8X8 Speaker Series (2/3) with Jenny Zhu, Co-Founder of Open Language

Episode Summary

Wechat hacks are the new cheat sheet for optimising user and business growth. This week, recorded Live! from Chinaccelerator's 8x8 event in Shanghai, Jenny Zhu, Co-Founder of Open Language, shares how to fine-tune content strategy, avoid cheap tricks, allow users to buy what they love, and the importance of tracking campaigns for sustained growth.

Episode Notes

Wechat hacks are the new cheat sheet for optimising user and business growth. This week, recorded Live! from Chinaccelerator's 8x8 event in Shanghai, Jenny Zhu, Co-Founder of Open Language, shares how to fine-tune content strategy, avoid cheap tricks, allow users to buy what they love, and the importance of tracking campaigns for sustained growth.

Want to join our next September 8X8 event? Then click to join us at Beijing or Shanghai -and all for FREE! This year, 8x8 Shanghai will also capstone NewCo Shanghai, a new kind of event experience -a mashup of an open studio tour and a business conference with the vibe of a music festival.

Thanks as always to our sponsors Chinaccelerator, People-Squared, and our syndication partner Technode. A huge thanks to our Producer, Vivian Law and Production Editor David Xu, and finally our listeners –Thank You!