The China Startup Pulse

UX Best Practices and Product Localization for Chinese Consumers with Samuel Jesse, Co-Founder of UXSPOT

Episode Summary

What are the differences between the Chinese market and international market regarding User Experience (UX)? What are the crucial principles to localize your design for the Chinese market? Samuel Jesse is the right person to talk with who co-founded a UX research lab UXSPOT in Shanghai. With 10 years of experience in UX, we talked with Samuel about his experience working with Chinese clients as an International designer, UX practices for Chinese consumers, Why mobile is crucial and more about product localization. Here’s a short quote from Samuel , “when something is [well] designed, it gives that perception of trust, it transfers that perception of quality.”

Episode Notes

What’s the differences between Chinese market and international market in terms of User Experience (UX)? What’s the key principles to localize your design for Chinese market? Samuel Jesse is the right person to talk with who co-founded a UX research lab UXSPOT in Shanghai. With 10 years of experience in UX, we talked with Samuel about his experience working with Chinese clients as an International designer, UX practices for Chinese consumers, Why mobile is crucial and more about product localization. Here’s a short quote from Samuel , “when something is [well] designed, it gives that perception of trust, it transfers that perception of quality.”

Show Notes:

00:00 Introduction & Summary

01:20 Introducing Samuel Jesse

2:00 Moving from Beijing to Shanghai

2:46 Working with Chinese Clients

3:40 Shanghai vs Beijing Environments

4:31 Initial UX Design Projects with Local Clients

6:14 Change in Chinese attitudes towards UX

7:31 A UX Research Lab in China

9:10 UX Approach and Test in Chinese market

10:21 Importance of Mobile

11:14 Differences between Chinese consumers and international market

12:48 Issues in Translation

14:10 User Verification for Mobile Users

14:45 UX Best Practices in China

16:20 Establishing Trust through Design

18:08 Good Design in China

19:40 International and Chinese UX Differences From Design Perspective

20:40 Implications of Familiarity with Local Companies

22:55 Copy-Cat Culture in China

25:03 Chinese Companies going International

26:34 Over-Localization

27:33 Contact Information and Sign Off

Many thanks to our host Oscar Ramos and guest Samuel Jesse, editor David and Geep, producer Eva Shi, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com.