The China Startup Pulse

Is ICO, the way to go, or too hot for it's own good. We find out with Miranda Tan, CEO and Founder of Robin 8

Episode Summary

Blockchain is hot. However, what we do not know is whether ICO is a viable way for entrepreneurs under the dual effects of legal regulations and market booms. Robin8, a data-driven influencer marketing platform utilizing AI and Big data, raised 3.6 million USD and also closed ICO in 6 weeks. Miranda Tan, CEO and Founder of Robin8 joined us to introduce how she developed Robin8 in China, raised money after meeting over 100 investors, and met blockchain in the end. She shared many factors she considered for the fundraising and ICO. For example, how consistent product and repeated pitch practices helped her to raise ICO in a short time. Not stopping at talking about the positive sides of ICO, she also noticed the drawbacks. Can’t wait to share this episode with you! Click to listen to it!

Episode Notes

Blockchain is hot. However, what we do not know is whether ICO is a viable way for entrepreneurs under the dual effects of legal regulations and market booms. Robin8, a data-driven influencer marketing platform utilizing AI and Big data, raised 3.6 million USD and also closed ICO in 6 weeks. Miranda Tan, CEO and Founder of Robin8 joined us to introduce how she developed Robin8 in China, raised money after meeting over 100 investors, and met blockchain in the end.

She shared many factors she considered for the fundraising and ICO. For example, how consistent product and repeated pitch practices helped her to raise ICO in a short time. Not stopping at talking about the positive sides of ICO, she also noticed the drawbacks. Can’t wait to share this episode with you! Click to listen to it!

Show Notes:
01:32 Introduce Miranda Tan and Robin8
02:53 Connection with Chinaccelerator and China
05:53 Develop Robin8 to an influencer search engine in China
08:50 Chinese investors move faster than the western but they invest in certain type of company
11:20 Learn from mistakes while fundraising for your company
14:10 Get values from meetings with investors
14:20 What was the Catalyst to do ICO
21:51 Blockchain is regulated, especially in China.
23:24 Biggest takeaways from doing an ICO in 6 weeks
26:07 How to leverage blockchain when they heavily relied on big data and AI technology
31:30 ICO: positive or negative?
37:00 Work as a female CEO

Feel free to leave a comment and start a conversation with us! If you have an ideal guest whom you would like to listen to, please let us know and we'll do our best to realize it!

Many thanks to our host Ryan Shuken, guest Miranda Tan, editor David and Geep, organizer Chinaccelerator and sponsor People Squared.