The China Startup Pulse

The Initiatives of Business Sustainability in China with Richard Brubaker, Founder of Collective Responsibility and HandsOn China

Episode Summary

Chinese companies are exploring many initiatives to achieve business sustainability, including Ele.me's RELAB and Meituan's emphasis on environment protection. Ofo, Mobike and many Chinese bike sharing companies ever generated a large amount of attention and discussion on whether they are leading a sustainable lifestyle or just creating e-waste mountains. You can see many opportunities in different industries in China to experiment and implement your idea of sustainability. Today, we have Richard Brubaker, expert in business sustainability, to share his perspectives. Collective Responsibility is a Shanghai-based firm to design and develop corporate responsibility, sustainability, and leadership strategy for corporates, nonprofit and academic institutions.

Episode Notes

Chinese companies are exploring many initiatives to achieve business sustainability, including Ele.me‘s RELAB and Meituan’s emphasis on environmental protection. Ofo, Mobike and many Chinese bike sharing companies ever generated a large amount of attention and discussion on whether they are leading a sustainable lifestyle or just creating e-waste mountains. You can see many opportunities in different industries in China to experiment and implement your idea of sustainability. Today, we have Richard Brubaker, expert in business sustainability, to share his perspectives.

Collective Responsibility is a Shanghai-based firm to design and develop corporate responsibility, sustainability, and leadership strategy for corporates, nonprofit and academic institutions.

Show notes:
01:20 Introduce Richard
02:06 What makes Shanghai special
03:44 Why sustainability is a very important thing in China
06:19 How sustainability in China is relevant with the rest of the world
10:44 Is sustainability leading the born of China innovation
13:05 Chinese consumers are amazing early adopters. Is Shanghai a perfect lab for sustainability?
15:13 Is the booming E-Commerce industry in China sustainable?
18:16 How do you see that ele.me launched ele.me Lab because of the impact of sustainability
22:05 Are these bike sharing companies truly leading the sustainable lifestyle?
25:00 Mobike’s GPS functionality helps improve the sustainability
28:08 How consumers think about sustainability
34:14 How can a founder start thinking about sustainability in the user experience and core of the company
38:00 In the space of sustainability, which industries in China are more friendly for foreigners
40:20 How to contact Richard

Feel free to leave a comment and start a conversation with us! If you have an ideal guest whom you would like to listen to, please let us know and we'll do our best to realize it!

Many thanks to our host Oscar Ramos, guest Richard Brubaker, editor David and Geep, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com