The China Startup Pulse

The Growth Story of An Emerging E-Commerce Startup with Lu Guo, Founder of Shopal

Episode Summary

As an early pioneer in cross-border commerce, Lu Guo chose to leave a multinational company and jump into the jungles of entrepreneurship. She shared her belief behind building her startup Shopal which aims to help global brands to build a strong presence in China through a data-driven process. She also shared her early stage business life in an accelerator - Chinaccelerator. Here is a quote from her: “The scary piece is that you only believe in system”. Shopal is a solution provider for online and offline retailers in China which has secured RMB200 million (US$29.17 million) in a series B+ round in September 2018. Chinaccelerator SOSV invested in Shopal as one of Batch 7 companies.

Episode Notes

As an early pioneer in cross-border commerce, Lu Guo chose to leave a multinational company and jump into the jungles of entrepreneurship. She shared her belief behind building her startup Shopal which aims to help global brands to build a strong presence in China through a data-driven process. She also shared her early stage business life in an accelerator - Chinaccelerator. Here is a quote from her: “The scary piece is that you only believe in system”.

Shopal is a solution provider for online and offline retailers in China which has secured RMB200 million (US$29.17 million) in a series B+ round in September 2018. Chinaccelerator SOSV invested in Shopal as one of Batch 7 companies.

Show notes:
01:06 Introduce Lu Guo
02:00 First experience in cross-border commerce space
03:37 What is Shopal and stories behind Shopal
07:23 The concept of “TP”
07:57 Lu’s motivation to leave the comfortable zone
10:31 Differences between being an entrepreneur and working in corporates
13:47 As a Vice President in Johnson&Johnson
16:30 What triggered Lu to jump into the jungle of entrepreneurship
18:50 Change and opportunities in the commerce industry
22:29 How Shopal helps global brands in China
24:20 The biggest technology breakthrough for Shopal
26:23 Data driven process
27:23 The future of Shopal
29:11 Business and life in Chinaccelerator
31:00 Contact Shopal

Feel free to leave a comment and start a conversation with us! If you have an ideal guest whom you would like to listen to, please let us know and we'll do our best to realize it!

Many thanks to our host Oscar Ramos and guest Lu Guo, editor David and Geep, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com