The China Startup Pulse

Design’s Strategic Value for Business with Yiying Lu, “Fast Company's Most Creative People in Business”

Episode Summary

In the startup world where we value technology and experiments that leverage "quick and dirty" prototypes, what’s the role of art and design? Especially for early stage startups, how should they utilize the power of design for their products or services? If we look at brands who are expanding to different markets, how can they develop a cross-cultural design mindset that helps them gain local recognition and avoid any sensitivities? During this week’s episode, we will discuss the value of design in early technology startups with Yiying Lu, the award-winning artist behind the Twitter Fail Whale and Dumpling emoji, named as “Fast Company's Most Creative People in Business” and Microsoft's “Top 10 Emerging Leader in Innovation”. Yiying has helped hundreds of tech startups build their brand and turn it into a competitive advantage. She believes that for technology companies, they are not B2B or B2C, but human to human, and “art is the best vehicle to communicate the core values of the human behind the technology”. Born in Shanghai China, educated in Sydney Australia and London UK, currently based in San Francisco, Yiying will also share one of her passions about how to leverage art to bridge the east and the west and share some cross-cultural campaigns that she has been involved in the past.

Episode Notes

During this week’s episode, we will discuss the value of design in early technology startups with Yiying Lu, the award-winning artist behind the Twitter Fail Whale and Dumpling emoji,  named as “Fast Company's Most Creative People in Business” and Microsoft's “Top 10 Emerging Leader in Innovation”.

Show notes:

02:08 Introducing Yiying Lu

03:00 How design helps with product experience

05:30 The role of emotional needs in design

10:50 Design as a strategic tool for tech companies

14:40 How early stage founders should pay attention to design

19:50 Own a cross-cultural mindset

27:33 Failed campaign examples when foreign companies enter China

31:50 Yiying’s cross-cultural campaign cases

Many thanks to our guest  Yiying Lu; host Oscar Ramos; producers Eva Shi and Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com

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