The China Startup Pulse

Digital Transformation: Converting Consumer Data into Gold; with Kevin Lee (IKEA), Alexis Richez (ZTP), German Torrado (Genetsis) and Abel Zhao (Travelflan)

Episode Summary

Data and digitalization are hot topics not only in the startup ecosystem but also in the corporate world. We often hear about legacy businesses looking to transform themselves by using data to improve their business but what is the actual reality of data for businesses today? How are companies building brands based around data? Are the companies ready and are they really aware of how much value they can derive from data? What obstacles stand in their way? To answer these questions and more, we are bringing you today a very special episode that is part of "Pathway2Innovation". A regular online and offline events series initiated by the Corporate Innovation team of Chinaccelerator that will bring together startups and corporates to explore some of the most relevant topics in the open innovation space. In today’s episode we are joined by Kevin Lee, CDO at IKEA China; German Torrado, Managing Director at Genetsis E-commerce; Alexis RICHEZ, Venture Development and Partnerships at ZTP (The innovation arm behind one the largest retails groups in Europe including companies like Decathlon, Leroy Merlin our Auchan); and Abel Zhao, Co-founder and CEO at TravelFlan. Our guests come with a particular angle on data and digitalization. With their wealth of experiences, you will gain insightful learnings on how to use data to innovate within your organization especially in a post-Covid19 world.

Episode Notes

In today’s episode we are joined by Kevin Lee, CDO at IKEA China; German Torrado, Managing Director at Genetsis E-commerce; Alexis RICHEZ, Venture Development and Partnerships at ZTP (The innovation arm behind one the largest retails groups in Europe including companies like Decathlon, Leroy Merlin our Auchan); and Abel Zhao, Co-founder and CEO at TravelFlan.

Our guests come with a particular angle on data and digitalization. With their wealth of experiences, you will gain insightful learnings on how to use data to innovate within your organization especially in a post-Covid19 world.

Show Notes

[02:11] Introduction to Kevin Lee and understanding what Ikea is doing with data and insights
[03:48] Introduction to German Torrado and Genetsis E-commerce
[04:48] Introduction to Alexis Richez and ZTP
[06:21] Introduction to Abel Zhao and TravelFlan
[09:17] Is data the new oil? How is IKEA getting value from data today?
[13:46] Awareness of data among brands and the relevance of data in their agenda
[16:56] What is the readiness level of companies? Are they really aware of how much value they can derive from data? Are they talking about data is the new oil but have no idea what it is exactly or are they ready to extract value from data?
[20:50] Reaction from brands about data that is hard to get
[22:53] Most relevant obstacles in the present time to drive digital transformation
[35:35] Impact of GDPR for businesses
[37:35] Getting key stakeholders to buy into the “Data is the Future” narrative and Performance metrics when implementing a data strategy 

Many thanks to our guest  Kevin Lee, German Torrado, Alexis Richez and Abel Zhao; host Oscar Ramos; producers Eva Shi and Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com

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