“Most of the gamification activities happening in the market are superficial” This is a statement from today’s guest Monte Singman, a game veteran with 33-year industry experience. So what’s the real meaning of gamification? How should people include game dynamics into products? Monte has an insider and interesting point of view about games and gamification. In today’s episode, he will address the importance of fun, a key element for the successful gamification which is sometimes overlooked. And the best stage for gamification is when users feel comfortable to spend the time without restrictions. Currently Monte is the VP of international business development at iDreamSky Technology, one of the largest independent mobile game publishing platforms in China, and he has brought over 100 mobile games into Chinese markets. We will also talk about his business path from Silicon Valley to China and the technology that he believes will change the game industry.
01:47 Welcome Monte to the podcast
02:13 How Monte got into gaming
04:01 Transition to business
06:30 What drove Monte to the US
09:30 Adoption of games in Asia
11:57 Drivers behind creating new games
16:15 Asian games focus more on functions
19:50 Playing video games is an easy way to fill in boredom
23:31 Challenges to implement gamification
25:03 “The core asset of gamification is fun”
27:15 Why kids like playing games rather than study
28:30 “Most gamification activities are superficial”
34:29 How to make the process pleasurable
36:50 Is VR a must-have for games?
41:11 The technology that will change the game industry
Many thanks to our host Oscar Ramos; our guest Monte Singman; producer Eva Shi; editors David and Geep; organizer Chinaccelerator; and sponsors People Squared and Himalaya. Be sure to check out our website www.chinaccelerator.com
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