Social media is one of the most influential means of communication in the world. It helps brands to engage with customers quickly and effectively. However, it also brings potential risks. Social media management platform KAWO recently published a report analyzing social media crises in China during the last 10 years. It shows that there were 42 brands crises in 2019 in China, while only 1 incident happened each year from 2009 to 2013. Geographic sovereignty and politics are apparently the dominant causes for these crises. We invited Alex Duncan, co-founder of KAWO, in today’s podcast to share his insights about the report, how to manage social media in China, and most importantly how to prevent PR crisis. Find KAWO’s report here: kawo.com/bcr
01:53 About Alex and KAWO
02:37 What brought Alex to China
03:45 How Alex started working for a technology company
05:26 What has KAWO achieved
06:28 What makes dynamic social media ecosystem in China
11:06 Challenges that western brands have in China
14:56 Social media is way more influential than it was
19:28 Localization: trust the local team and listen to users
20:01 Brands are also facing risks from publicity
25:40 Startups being impacted by the PR crisis
27:20 The reason why there were more PR crises
29:24 KAWO’s competitors and challenges
Many thanks to our guest Alex Duncan, host Oscar Ramos; ; producers Eva Shi; editors David and Geep; organizer Chinaccelerator; and sponsors People Squared and Himalaya. Be sure to check out our website www.chinaccelerator.com
If you like us, please give us a 5-star review and share with your friends!
Follow us on Linkedin: www.linkedin.com/company/the-china-startup-pulse/
Email us: team@chinastartuppulse.com