Asia Startup Pulse

Inside the Mobile Esports Business in Southeast Asia, with Allan Phang, Regional Head of Marketing PR at EVOS Esports

Episode Summary

Esports as a whole has seen tremendous growth in Southeast Asia, especially driven by the growth of the mobile-first economy. In today’s episode, we dig deeper into the esports business in SEA with Allan Phang, the Regional Head of Marketing PR at EVOS Esports and former Head of Esports at AirAsia. We discuss the differences between esports and traditional sports while debunking the common myths about professional esports. Furthermore, Allan talks about his opinion about the roles of different stakeholders in the whole esports ecosystem, the unique proposition of Southeast Asia market in the esports sector, and also the next big thing we can expect in the industry.

Episode Notes

In today’s episode, we dig deeper into esports as a business in SEA with Allan Phang, the Regional Head of Marketing PR at EVOS Esports and former Head of Esports at AirAsia.

Show Notes:

02:50 Allan Phang’s experience in esports

09:00 Introduction to EVOS Esports

12:21 Debunking common myths about professional esports

14:08 Career lifespan of professional esports players

17:55 The role of game publishers in the industry

20:40 Ramifications of breaching gaming etiquette and rules

22:15 Other players and opportunities in the esports ecosystem

25:37 The relationship between global game publishers and local tournament event organisers

28:29 Southeast Asia’s unique position in the esports industry

33:10 Brands’ attitudes towards esports events

36:40 Different revenue models in esports

38:32 The next big thing in esports in SEA

39:50 How to contact Allan

Many thanks to our guests Allan Phang; host Oscar Ramos; producers Eva Shi and  Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com

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