Esports as a whole has seen tremendous growth in Southeast Asia, especially driven by the growth of the mobile-first economy. In today’s episode, we dig deeper into the esports business in SEA with Allan Phang, the Regional Head of Marketing PR at EVOS Esports and former Head of Esports at AirAsia. We discuss the differences between esports and traditional sports while debunking the common myths about professional esports. Furthermore, Allan talks about his opinion about the roles of different stakeholders in the whole esports ecosystem, the unique proposition of Southeast Asia market in the esports sector, and also the next big thing we can expect in the industry.
In today’s episode, we dig deeper into esports as a business in SEA with Allan Phang, the Regional Head of Marketing PR at EVOS Esports and former Head of Esports at AirAsia.
02:50 Allan Phang’s experience in esports
09:00 Introduction to EVOS Esports
12:21 Debunking common myths about professional esports
14:08 Career lifespan of professional esports players
17:55 The role of game publishers in the industry
20:40 Ramifications of breaching gaming etiquette and rules
22:15 Other players and opportunities in the esports ecosystem
25:37 The relationship between global game publishers and local tournament event organisers
28:29 Southeast Asia’s unique position in the esports industry
33:10 Brands’ attitudes towards esports events
36:40 Different revenue models in esports
38:32 The next big thing in esports in SEA
39:50 How to contact Allan
Many thanks to our guests Allan Phang; host Oscar Ramos; producers Eva Shi and Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com
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