The China Startup Pulse

Scaling WeChat to One Billion Users Globally, with Stephen Wang, Former User Growth & Engagement Director at WeChat

Episode Summary

What has contributed to WeChat’s massive growth all over the world? What features make WeChat so instrumental for people’s life? Our guest today is Stephen Wang, who co-founded Rotten Tomatoes, a leading entertainment website focused on movie reviews and news, and most recently led the user growth and engagement at WeChat in the past 6 years until 2019. At WeChat, he managed a team of product managers and engineers to help scale WeChat from 300M to 1B users in China and around the world.  In todays’s episode, Stephen will give us a deep dive into WeChat as a product and the mobile-only mentality behind it. As a product head in a product-centric company, Stephen shares the metric he cares the most. We will also take a look at the major shift of product management philosophy in China by using Bytedance as an example.

Episode Notes

Our guest today is Stephen Wang, who co-founded Rotten Tomatoes, a leading entertainment website focused on movie reviews and news, and most recently led the user growth and engagement at WeChat in the past 6 years until 2019. At WeChat, he managed a team of product managers and engineers to help scale WeChat from 300M to 1B users in China and around the world. 

Show Notes:

2:15 Welcome Stephen Wang

2:50 How different WeChat is as a product from the western perspective

5:37 What makes WeChat instrumental for people’s life

12:42 Innovation inspired by Tencent team culture

16:10 Product design in China (Examples: Douban, Weibo and Xiaomi)

21:50 What makes China a special ecosystem for digital product development

25:30 WeChat’s killer features: WeChat payment, Red Packets, Mini program

32:35 Balance privacy protection and user growth

39:20 Skills needed for talents in Tencent

43:35 Are Chinese companies hiring more international talents

49:10 The major shift of product management philosophy in China

Many thanks to our guest Stephen Wang; host Oscar Ramos; producers Eva Shi and Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com

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