Asia Startup Pulse

Why Experimentation is Imperative to a Startup's Success with Mukesh Bansal, Co-founder of Phable, and Riaz Mehta, Founder of allrites

Episode Summary

The age-old adage, “if at first you don’t succeed, try again,” is applicable to countless scenarios. However, in the startup world, trying new things until becoming successful is only half the story. In the startup world, things move at a rapid pace and ideas alone do not bring success. Success requires implementation and the right implementation process requires different business experiments in order to test and validate those ideas. And today, we invite two successful startup founders to share their journeys on how they’ve experimented with different aspects of their business to reach where they are today. What is experimentation in the startup world? How must startups look at experimenting? And why is experimenting instrumental to a startup’s success? We answer these questions and more! In this episode, we invite Mukesh Bansal, Founder and CEO of Phable, a healthcare startup from India that recently raised a $12 million Series A; and Riaz Mehta, Founder and CEO, of allrites, Asia’s leading B2B marketplace for film and TV content. Our guests bring with them a cumulative 40+ years of building, and running businesses across Asia. We dive deep into what makes experimentation a pre-requisite to running a successful startup and how small changes can have a colossal impact on the business.

Episode Notes

In this episode, we invite Mukesh Bansal, Founder and CEO of Phable, a healthcare startup from India that recently raised a $12 million Series A; and Riaz Mehta, Founder and CEO, of allrites, Asia’s leading B2B marketplace for film and TV content. Our guests bring with them a cumulative 40+ years of building, and running businesses across Asia. We dive deep into what makes experimentation a pre-requisite to running a successful startup and how small changes can have a colossal impact on the business.

Show Notes:

2:26 - Introduction to Mukesh Bansal and Riaz Mehta

5:56 - Experimentation in a startup context

9:54 - How the healthcare industry encourage/discourage experimentation

13:08 - Source of inspiration in deciding about what and how to experiment

20:49 - The The Minimum Viable Experiment

25:58 - Framework for prioritizing action items

31:41 - Should founders go against their own beliefs and convictions

41:14 - How COVID has impacted experimentation

46:47 - Actionable advice to aspiring entrepreneurs

 

Our 8x8 Global Speakers Series event is taking place on April 10th, where we bring 8 amazing speakers to share their insights in 8 minutes on building, running, and scaling businesses across Asia. Join us online via Zoom or offline in Shanghai.

RSVP here: https://chinaccelerator.com/8x8-speakers-series/

 

Many thanks to our guests Mukesh Bansal and Riaz Mehta; host Oscar Ramos; producers Eva Shi and  Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com

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